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CBD Market Could Reach $16 Billion by
2025, New Analysis Finds




Nearly 7 percent of Americans are already using cannabidiol (CBD), placing the potential market opportunity for the much-hyped cannabis compound at $16 billion by 2025, according to a new analysis by Cowen and Co.

Cowen’s January consumer survey of approximately 2,500 adults found 6.9 percent of respondents use CBD as a supplement. “This initial response piqued our interest considerably, as it was much higher than we would have suspected,” and compared to 4.2 percent who reported the use of Juul Labs Inc.’s e-cigarette devices and 19.6 percent who consider themselves current tobacco users, analyst Vivien Azer said in a note.

Based on this surprising level of consumer awareness, Cowen “conservatively” sees CBD use growing to 10 percent of U.S. adults or 25 million consumers by 2025, implying a $16 billion market opportunity, Azer said.

CBD is known to cure arthritis, insomnia, epilepsy, ADHD, anxiety, stress, depression, inflammation, etc.

The Cowen survey found that CBD use is highest among consumers aged 18 to 34. Tinctures (liquid extracts) accounted for the biggest chunk of the market at 44 percent, followed by topicals at 26 percent, capsules at 22 percent and beverages at 19 percent.














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