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The 3 letter words are highly associated with cannabis such as C-B-D and T-H-C. CBD is derived from the cannabis; it is on the rise as a health-boosting ingredient. The extract of CBD is consumed in an oil form, whereas; it is taken under the tongue. The health and wellness industry is now introducing this ingredient in many lotions, oil, face serum, beverage, and balm form.

Unlike THC, CBD wouldn’t make you feel high; maybe this is the reason why Coca-Cola is showing interest in introducing a CBD drink.

The appeal and drawbacks of CBD

The Food, Drug and Administration have apparently approved using CBD for treating Dravet syndrome and a Lennox-Gastaut syndrome, which are the two different forms of epilepsy. What would be the drawn chemical compound for everyone else?

Matt Miller, who initiated a new CBD brand called Miller Healer, is keen towards using CBD sports salve and patches while considering them as the primary medication. Founder of therapeutic women’s cannabis line Stacy Verbiest who discovered Wink with tinctures and creams states that CBD assisted her friend in managing cancer-related pain. A lot of pet owners often buy cat and dog treats with an intention of serving their best friend with complete nutrition and happiness.

The WHO and experts have noted down the potential of CBD for treating conditions beyond epilepsy, however, the research isn't as advanced.

Greg Avetisyan, the co-founder of Topical Everything Hemp - CBD store, who has opened a second outlet this year in the California location says, even if CBD is not medically proven, its ultimate purpose is to assist alleviate inflammation. He further states that those who opt for CBD on their own are ideally gaining all the medical benefits of the magical plant without getting any psychoactive result. Moreover, CBD is essential for effectively treating several pain-related symptoms and anxiety in people.

THC associated with cannabis offers a similar effect like CBD in terms of pain, sleep, and appetite, but however, it has the ability to create a psychoactive effect on the user. Avetisyan and his brother started Topikal since they would prefer to treat their own conditions of rheumatoid arthritis and anxiety with CBD. THC, according to them induces paranoia.

An industry on the rise

A marijuana research company named Greenwave Advisors has estimated that the CBD industry may reach up to $3 billion by the year 2021 and may cross $200 billion in the U.S. after the Farm Bill is passed for hemp legalization.

The creator of CBD beverage firm, Jonathan Eppers looks at this plant as a supplement for a good health and wellbeing. He further states that CBD has given him a great purpose in life once again.

After suffering from “debilitating anxiety” while being a CEO, about 2 years ago, he had opted for CBD oil when one of his friends recommended him. He was tremendously cautious while buying the CBD product which was found in a food store at that time. He stated that he could feel the difference within 3 days. He was feeling calm and later decided to introduce CBD to others. He was keen on watching market trends, spoke to the farmers who grew hemp and this gave birth to a brand-new business featuring his favorite CBD drink brand Vybes.

This Californian hemp-based CBD infused beverage went live in the market in January 2018. According to the Eppers projects, Vybes is all set to produce at least 1-1.5 million bottles this year, while having hundreds of drink selling retailers across the country. He is also watching the CBD food market closely and finds that it is rapidly growing.


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