Coca-Cola has been closely keeping a watch on the soft drinks market to infuse the goodness of cannabidiol (CBD) that shows promising pain-relieving and anti-anxiety effects.
Observing the progressive scope for CBD infused drinks in the market, the companies are highlighting the ingredients for not producing any psychoactive effect.
In collaboration with the other beverage companies, Coca-Cola has been watching closely the trend of zero-THC based CBD infused in the beverages across the world.
It has been reported that Coca-Cola will be soon coming up with the all-new Cannabis based beverage.
A cannabis producer named Aurora is willing to get into the market of infused beverages. However, they are yet to finalize this new launch.
Earlier this year, Coca-Cola has already made a move as an alcoholic beverage in Japan. Coors and Blue Moon have successfully launched cannabis-infused alcohol in the industry. The makers of Coors beer have also introduced cannabis to the other Canadian companies for the making of cannabis-infused products.
This move into the health industry could be another success for the company since cannabis is associated to offer loads of health benefits.
Coca-Cola’s willing approach towards exploring CBD as a ‘wellness beverage’ can excellently result in a rare health-friendly drink that focuses on alleviating pain, inflammation, and cramps.
A similar extract is as of now present in other alternative supplements and drugs, based on the promising claims made by the users for arthritis, anxiety, and headaches till date.