What's Next For CBD Food And Drink
It has been a great end to the year for the entire American’s involved in the hemp industry. Now that industrial hemp has been considered legal in the United States, even the CBD firms are looking forward and witness an increase in sales and business opportunities in 2019.
The 2018 Farm Bill was recently signed by President Donald Trump right before the government would shut down, remarkably incorporated hemp legalization, championed by Sen. Mitch McConnell.
According to the bill, states will be forming their own regulatory frameworks that will be approved by the U.S. Department of Agriculture (USDA). The states producing hemp on a large scale, such as Kentucky and Colorado are probably planning significant expansions to meet up the demands.
The FDA has however not yet approved hemp-based CBD supplements. Instead, it has launched an ‘Epidiolex’ named drug to treat two different forms of epilepsy. Anyway, there are CBD firms associated with drinks and foods are looking forward to gearing up for a roar in sales in the year 2019.
The founders of Weller, a well-known CBD snack brand situated in Colorado, believe that it’s essential to legalize hemp to initiate the CBD movement. They’ve been selling their products at coffee shops, groceries, and convenience stores.
One of the co-founders, Matt Oscamou mentioned in an email that they think more retailers may begin to integrate CBD products into their stores while making them available to all the potential consumers who are really eager try CBD.
Even though Coca-Cola based CBD soda news has turned out to be a rumor, much existing drink and food companies are all set to benefit from the trend.
The Alkaline Water, an Arizona-based company, had recently launched CBD-infused water. They’ve been currently selling its Alkaline88 water at various platforms such as Kroger, Walmart, Safeway-Albertsons and CVS. Soon they are planning to launch 3 new signature versions of their product such as hemp-based CBD infused Alkaline88 waters, sparkling CBD Alkaline88 waters, and vitamin-infused CBD. The sparkling CBD water will be initially available in different flavors such as coconut, grapefruit, peach mango, lemon-lime, and raspberry.
How the water does taste like??
Ricky Wright, CEO of Alkaline Water Company stated that they’ve been working with some best flavor houses and Infusion Biosciences, Inc. They all have worked together and masked the hemp flavor profile.
Therefore, adding CBD into the current rituals can be an effective and easy way to initiate using it in 2019. Adding CBD into your coffee with some exciting hemp-infused coffee can be a great way to refresh your morning blues.
Thankfully, the legalization does not simply mean more products to be launched. The growing competition may dip down the prices of the available products. It is necessary to have up-to-date information on its health benefits while enabling the consumers to pick the best product and brand.